Hi! I’m Georgia. I founded my jewelry brand four years ago with a simple mission: to create earrings that people could wear every day and express their personality through their piercings. Like many others, I lead a busy lifestyle, balancing work, the gym, and socializing with friends, and I wanted jewelry that could keep up with me. That meant durable, stylish pieces that you don’t need to take on and off constantly (because, let’s face it, who has the time for that every day?).
I was tired of jewelry that tarnished after a few wears, required complicated clasps, or was too expensive for daily use. So, I decided to create a brand that specialized in huggie hoop earrings designed to withstand daily wear while still being fun and unique enough to show off your personality.
Since the beginning, our mission has remained the same - creating beautiful, pretty pieces that let you express yourself through your piercings and feel like the best version of YOU!
Why shop at Smoothie?
At Smoothie, we never compromise on materials. You’ll never find brass or copper in our designs - only skin-safe metals like implant-grade titanium, sterling silver, and stainless steel.
With over 50,000 earrings sold (and countless happy repeat customers), our pieces are loved for their comfort, quality, and effortless style.
Every order arrives in our signature letterbox-friendly packaging, complete with a reusable travel pouch - perfect for keeping your jewellery safe on the go.
Because we work differently from traditional jewellery brands, we keep our markups smaller. That means you get the same high-quality craftsmanship, without the inflated price tag.
We believe you shouldn’t have to choose between quality and style. Our mission is to create jewellery that lasts, looks incredible, and makes self-expression easy, all without breaking the bank.
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