THE EAR (STACK)ADEMY
How to Prepare for a Piercing: Expert Advice from Aurum.Ldn’s Piercer
Thinking about getting a new piercing? Whether it’s your first lobe or your fifth cartilage, proper preparation makes all the difference to how smoothly your appointment (and healing) goes. We...
Piercing Inspo: What We’re Loving (and Wearing) Now
At Smoothie, we believe piercings are more than just jewellery - they’re a way to tell your story, to curate your look, and to feel confident every single day. Whether...
5 Reasons Why Your Cartilage Piercing Won’t Heal (and What to Do About It)
So you’ve finally got your dream helix, conch, or daith piercing - but months later, it’s still sore, swollen, or just not healing. If you’ve been asking yourself “why won’t...
The Ultimate Guide to Creating Your Dream Ear Stack
Designing your dream ear stack is all about balance, comfort, and personality. Whether you’re starting with classic sterling silver huggies or layering titanium flatbacks, the right mix of earrings can...
Smoothie x L’Oréal: Our Charm Bar Goes to Paradise
When L’Oréal Paris emailed us about their Paradise Island creator trip in Santorini, we didn’t hesitate. We had just a few weeks to pull something together, and we wanted it...
Inside Our Notting Hill Pop-Up
Last week, something pretty major happened – we opened our first ever pop-up shop in Notting Hill. For three days, we took over a pastel-filled space on Ledbury Road and...
The Best Earrings for Running & Workouts
When you’re logging miles, strength training, or simply moving through a busy day, the last thing you want is to worry about your earrings. For anyone with multiple piercings, sensitive...
7 Piercing Tips for Sensitive Ears
If your ears tend to get itchy, red, or irritated after wearing earrings, you're not alone. Many people have sensitive ears, especially when it comes to piercings. But the right...