Lost Treasure marks a new chapter for Smoothie.
Not just a new collection, but a shift in the way we’ve been thinking about jewellery altogether.
Over 48 hours in Marrakesh, we shot what became our most fashion-led campaign yet moving between riads, rooftops, tiled courtyards and sun-faded interiors with suitcases full of jewellery, trays of fruit, wet fabrics, rings balanced on fingertips and constantly changing light.
Lost Treasure was inspired by faded metals, water, sun-warmed stone, ancient textures and pieces that feel discovered rather than designed.
Lost Treasure also introduces some of the biggest product expansions we’ve done so far.
For the first time, the collection moves beyond earrings into rings, necklaces and more statement styling pieces - while still keeping the wearability Smoothie is known for.
Everything is waterproof.
That became a huge focus while designing the collection. We wanted pieces that looked elevated and editorial, but still worked in real life. Jewellery you can wear travelling, swimming, layering in the heat, throwing into a bag, wearing again the next morning.
A new chapter, but still unmistakably Smoothie.
Lost Treasure drop 2 - Mid-June.