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what people are saying
50,000+ pairs sold and counting
Explore Our Most Popular Categories
Loved by 16,000+ happy ears.
Huggie Hoops
Comfy, hypoallergenic, and poke-free—perfect for everyday wear without compromising on design.
Everyday Ear Party Sets
Our original ear party sets are available in over 20 colors, allowing you to create an ear stack as unique as your style
Titanium Flatbacks
Hypoallergenic, secure, and stylish. The ultimate safe and comfortable solution for your piercings.
Karly Adams
Certified Piercer, AURUM.Ldn
“The only materials I recommend for piercings are implant-grade, especially titanium. With cheaper alternatives, you never really know what metals are hidden beneath the plating, and that uncertainty can lead to complications”Shop Titanium
finally, earrings that work as hard as you do
meet the founder
"Everyday earrings, made better"
I was tired of having to choose between pretty styles that were flimsy and lasted just a few weeks; meaning I was in a constant cycle of re-buying. Or higher-quality ones that weren't exciting and totally out of my budget.
So I started a brand using those same materials that bigger, premium brands use but without the hefty markup.
I hope you love mixing and matching our range of colours and charms to express yourself!
Georgia x
Freshly Squeezed News
Espresso, Olives & Ear Stacks: Inside Our First Ever Press & Piercing Event
Yesterday marked a major milestone for Smoothie London - our first ever piercing studio collaboration with AURUM.Ldn. We hosted an evening to celebrate the partnership with complimentary piercings, a build-your-own Charm...
How to Prepare for a Piercing: Expert Advice from Aurum.Ldn’s Piercer
Thinking about getting a new piercing? Whether it’s your first lobe or your fifth cartilage, proper preparation makes all the difference to how smoothly your appointment (and healing) goes. We...
Piercing Inspo: What We’re Loving (and Wearing) Now
At Smoothie, we believe piercings are more than just jewellery - they’re a way to tell your story, to curate your look, and to feel confident every single day. Whether...
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