Because Your Ears Deserve Better Materials.
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Loved by 16,000+ happy ears. Trusted by piercers.
Huggie Hoops
Comfy, hypoallergenic, and poke-free -perfect for everyday wear without compromising on design.
Everyday Ear Party Sets
Our original ear party sets are available in over 20 colors, allowing you to create an ear stack as unique as your style
Titanium Flatbacks
Hypoallergenic, secure, and stylish. The ultimate safe and comfortable solution for your piercings.
what people are saying
50,000+ pairs sold and counting
Karly Adams
Certified Piercer, AURUM.Ldn
“The only materials I recommend for piercings are implant-grade, especially titanium. With cheaper alternatives, you never really know what metals are hidden beneath the plating, and that uncertainty can lead to complications”Shop Titanium
Implantium™ Staples
Invest in Implant-grade quality, Shine Forever
finally, earrings that work as hard as you do
meet the founder
"Everyday earrings, made better"
I built Smoothie because I didn’t believe jewellery should be a compromise.
For too long, the choice felt binary: trend-led pieces that looked good but didn’t last, or “high-quality” jewellery that felt uninspiring and overpriced. Neither worked for real life.
So in 2020 I created Smoothie using the same premium, piercing-grade materials trusted by leading brands - but designed with colour, personality, and everyday wear in mind. Thoughtful design, made to last, without unnecessary markups.
Our pieces are designed to be mixed, stacked, and styled your way. So your jewellery evolves with you, not the other way around.
Georgia x
Freshly Squeezed News
From Sketchbook to Ear Stack: Here’s How We Actually Make Our Jewellery
There’s a lot of jewellery online that looks similar at first glance, and it’s not unreasonable to wonder what’s really behind a brand - whether it’s thoughtfully made, or whether...
When It’s Time to Downsize Your Piercing (And Why It Matters More Than You Think)
One of the most common reasons a healing piercing develops a small bump isn’t an allergy, an infection, or anything “going wrong”. It’s simply that the jewellery is still too...
Our Final Event of the Year: A Night of Creativity, Crystals & Community
To close out the year, we hosted something a little different - a cosy wreath-making evening at Aurum Studios with a small group of creators. It wasn’t a big production...
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