When L’Oréal Paris drops into your inbox, you say yes first, and figure out the rest later.
We had just a few weeks to bring something magical to life: a bespoke Smoothie charm bar co-curated with the L’Oréal team for their Paradise Island creator trip in Santorini. The brief? Create a personalised charm experience that felt summery, fun, and truly wearable - even in the sea.
Spoiler: we made it happen. 🐚✨
We designed every detail in a whirlwind: waterproof charm chains, dreamy little icons, and of course, mini lipstick charms (it was L’Oréal, after all). The creators each built their own charm stack at the table, a cute, laid-back moment of self-expression in between shoots, swims, and sunset cocktails.
Seeing our pieces being worn poolside in Santorini, styled by people we’ve followed for years, felt like such a full-circle moment. We started Smoothie to make jewellery that fits into your life - jewellery you can actually live in - and this trip captured that energy perfectly.
We’re a small team, so being trusted by a brand like L’Oréal to help bring a vision like this to life meant a lot. And the response has reminded us: sometimes the most powerful thing you can do is let people make it their own.
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